More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue by IBMWelcome, Guest      sign in | register | help


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Research Abstract
More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue
by IBM

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Published on: October 16, 2012
Type of content: EBOOK
Format: Unknown
Length: 10 pages
Price: FREE

Overview:

CRM applications alone are insufficient for achieving great customer relationships. They lack important functionality, don’t include all necessary data, and may not inherently differentiate a company’s ability to understand and delight its customers.


That’s why companies that want to outperform the competition need to complement their core CRM applications with four key capabilities: business analytics, predictive analytics, collaboration and integration.


Read this concise ebook to better understand why these four complementary capabilities are so important for success in today’s competitive, hyper-connected markets.

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