by Limelight Networks, Inc.
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Published on: October 01, 2011
Type of content: WHITE PAPER
Length: 11 pages
Analyst firm SiriusDecisions reported in 2011 that 67% of customer interactions were conducted online vs. offline – and with the use of social media and Web 2.0 technologies growing, that percentage is projected to increase.
But legacy sales strategies will only inhibit your business from truly capitalizing on the opportunities Web 2.0 can provide. In order to remain competitive, your sales tactics must evolve with the times.
Review this invaluable resource to gain insight on a next-generation strategy, Sales 2.0, and find out:
- How Sales 2.0 can increase the efficiency and effectiveness of your sales team
- Why marketing and sales alignment is crucial for Sales 2.0 success
- Why your company’s website is at the core of Sales 2.0
- And much more.