Integrative CRM Enhances Midsize Business Agility and Performance by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Integrative CRM Enhances Midsize Business Agility and Performance
by IBM

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Published on: July 31, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 22 pages
Price: FREE


In an era of an increasingly mobile, dynamic and connected global world, customers are redefining markets.  There is a fundamental shift in customer relationship management (CRM) today from simply being customer focused to proactively being customer activated.

The key question that midsize companies implementing CRM solutions must ask is “How can we best leverage our customer data into productive actions?” This white paper offers insights into:

  • Current CRM trends

  • Challenges in leveraging CRM

  • Benefits of deploying integrated, multichannel CRM solutions

  • And more.

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