IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBMWelcome, Guest      sign in | register | help


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Research Abstract
IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty
by IBM

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Published on: May 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 38 pages
Price: FREE

Overview:

Ultimately the success or failure of a company is determined by the relationship it builds with its customers.  Are you realizing the full business potential from your customer relationships?


Many organizations go wrong due to a lack of focus on customer intimacy, choosing the wrong integration approach, or making mistaken assumptions by not getting the full picture from your data.


Check out this extensive 3-part ekit examining:



  • The customer intimacy imperative: How to obtain customer insight, act on it, and then measure the impact

  • Varying integration approaches: Enterprise application integration (EAI) tools, pre-packaged integrations, or writing custom code

  • Best practices to improve analytics and improve your understanding of your customers: 12 point checklist on what to do next

  • And much more.

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