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Published on: May 31, 2011
Type of content: WHITE PAPER
Length: 38 pages
Ultimately the success or failure of a company is determined by the relationship it builds with its customers. Are you realizing the full business potential from your customer relationships?
Many organizations go wrong due to a lack of focus on customer intimacy, choosing the wrong integration approach, or making mistaken assumptions by not getting the full picture from your data.
Check out this extensive 3-part ekit examining:
- The customer intimacy imperative: How to obtain customer insight, act on it, and then measure the impact
- Varying integration approaches: Enterprise application integration (EAI) tools, pre-packaged integrations, or writing custom code
- Best practices to improve analytics and improve your understanding of your customers: 12 point checklist on what to do next
- And much more.
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