A smarter approach to CRM: An IBM perspective by IBMWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
A smarter approach to CRM: An IBM perspective
by IBM

> View this now

Published on: October 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 16 pages
Price: FREE

Overview:


With today’s customers empowered by rapid technology, relationships between customers and businesses are shifting, posing new challenges to your customer relationship management (CRM) plan.  Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.


 It’s time to take a smarter approach to CRM.  Leverage a powerful customer engagement methodology to build customer loyalty and gain market share.  Check out this white paper, which will help you:



  •  Take control by embracing advance technology when deploying CRM solutions

  • Use BI tools leading to effective actions and responses

  • Leverage your data and tear down silos

  • And more.


 Also included are a list of CRM trends, best practice methods and solutions, and tips on how to get started.


> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts