Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution
by IBM

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Published on: May 31, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 14 pages
Price: FREE

Overview:

Customers have changed- smart phones, tablets, social networking and the role of the web have changed behaviors, habits, and expectations.  Many companies are ill-prepared to adapt to changing customer interactions and reluctant to experiment.


Companies that are able to adapt will thrive, creating value for their customers that drives long-term profitable relationships.  Check out this Forrester evaluation for insights on the importance of:



  • Cross-role collaboration

  • Clear customer insights

  • The link between agility and business result

  • And more.


Also included are 4 key recommendations for getting started.

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