Social Analytics - Putting the Science into Social Business by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Social Analytics - Putting the Science into Social Business
by IBM

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Published on: December 15, 2011
Type of content: WEBCAST
Format: Unknown
Price: FREE


The advent of social media and the emergence of social business initiatives have brought endless opportunities to today’s organizations – but it also brings new challenges for marketing professionals.

In order to keep pace and remain competitive, marketing’s role within your enterprise must evolve with the times. A 2011 survey of Chief Marketing Officers (CMOs) determined that innovative CMOs were looking for ways to:

  • Steward the customer experience across all touch points

  • Understand customers in real-time

  • Anticipate customer needs

  • And more.

Download this informative webcast now to discover how leveraging a social analytics strategy can aid your marketing department in meeting the needs of today’s consumers.

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