Social Analytics - Putting the Science into Social Business by IBMWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Social Analytics - Putting the Science into Social Business
by IBM

> View this now

Published on: December 15, 2011
Type of content: WEBCAST
Format: Unknown
Price: FREE

Overview:


The advent of social media and the emergence of social business initiatives have brought endless opportunities to today’s organizations – but it also brings new challenges for marketing professionals.


In order to keep pace and remain competitive, marketing’s role within your enterprise must evolve with the times. A 2011 survey of Chief Marketing Officers (CMOs) determined that innovative CMOs were looking for ways to:



  • Steward the customer experience across all touch points

  • Understand customers in real-time

  • Anticipate customer needs

  • And more.



Download this informative webcast now to discover how leveraging a social analytics strategy can aid your marketing department in meeting the needs of today’s consumers.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts