> View this now

Published on: March 01, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 13 pages
Price: FREE

Overview:

As consumers increasingly turn to social channels to seek information and advice and to express opinions, there is no question that organizations must engage with those channels to deliver appropriate customer care and ensure positive experiences. This paper explores and explains why the contact center is a key strategic focal point for customer engagement via social channels.