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Published on: September 20, 2012
Type of content: EGUIDE
Length: 11 pages
There is a new generation of customer taking over the marketplace – the socially-savvy consumer. With the advent of Facebook, Twitter, and other social mediums, businesses have more customer service channels than ever before to manage.
But, social customer relationship management (CRM) is still a struggle for most businesses. Review this expert guide to discover how two of your peers implemented effective social CRM strategies throughout their enterprise, and the success they are seeing because of it.