Customer relationship management (CRM) tools were once considered a luxury only the largest enterprises could afford -- but with their ability to manage interactions with customers, clients, and sales prospects, more small and medium-sized business (SMBs) are beginning to leverage CRM technology.
But with the myriad of CRM options available, it can be hard to select the right tool for your business. Check out this resource to learn 10 critical features SMBs should look for in a CRM solution, including:
- Empowering marketing to gauge and improve effectiveness
- Keeping sale representatives productive on the road
- Managing the full customer life cycle
- And more.
Plus, find out why most SMBs are drawn to Software-as-a-Service (SaaS) CRM.