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Research Abstract
The ROI of Social CRM
by ComputerWeekly.com

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Published on: August 05, 2012
Type of content: ANALYST REPORT
Format: Unknown
Length: 4 pages
Price: FREE

Overview:

 


As more businesses consider the benefits of social media, champions are increasingly asked to prove tangible business value.


 


In its continuing analysis of the impact of social media on sales and marketing initiatives, Nucleus has found that companies can achieve significant benefits by adding social capabilities to CRM deployments, including reduced costs, increased sales, improved employee productivity, and improved brand visibility.


 


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Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.


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