by Hewlett-Packard Limited
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Published on: September 06, 2012
Type of content: VIDEO
To compensate for the competitive price points that T-Mobile USA must maintain as one of the smaller competitors in the mobile market, the company strives to continually deliver innovations that entice its customers. In order to maximize the effectiveness of these offers, the company first performs analytics on its customer base to understand where the offers will be best received, and then measures and analyzes the response once the initiatives are under way to further enhance them.
Gaining insight into such massive, complex data sets in a short enough amount of time to be able to strike while the iron is hot requires T-Mobile to leverage high-powered analytics technology. Check out this brief interview with SVP, CIO Erez Yakoni to discover how in-memory powered real-time analytics have dramatically reduced T-Mobile's offer process timelines from weeks to days and imbued a level of nuanced sophistication that has helped the company generate $35 million of in-year value.