LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article by SAP America, Inc.

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LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article
by SAP America, Inc.

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Published on: December 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE

Overview:

This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program.

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