by Information Builders
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Published on: August 01, 2011
Type of content: WHITE PAPER
Length: 13 pages
When master data management (MDM) first hit the business scene, most organizations jumped into launching MDM initiatives. But a recent survey found that only 24% of corporations ranked their MDM project a success.
Why is MDM not living up to its original hype? Because of the misconceptions and myths surrounding what MDM is capable of delivering and how to utilize it.
Check out this exclusive resource to gain insight into the top 7 MDM myths, including:
- MDM provides a “single source of truth” out of the box
- MDM is only about the data warehouse
- MDM is the same as data quality
- And more.
In addition, discover a 7-step framework for formulating an effective MDM strategy in order to ensure your project is a success.