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Published on: March 14, 2012
Type of content: WHITE PAPER
Length: 6 pages
Incorporating mobile access and social collaboration into your customer relationship management (CRM) strategy delivers significant benefits.
The paper outlines the results of a survey conducted amongst 223 CRM decision-makers that found that providing sales people with mobile device access to CRM drives a 14.6% productivity increase, and adding social capabilities drives an additional 11.8% productivity boost. Given the significant return on investment (ROI) opportunity, it's imperative you consider mobile and social CRM adoption today.