What Does Seamless Cross Channel Look Like? by IBMWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
What Does Seamless Cross Channel Look Like?
by IBM

> View this now

Published on: July 20, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 19 pages
Price: FREE

Overview:

Customers are now the centerpiece of how companies buy, market, sell and service. This commitment to the customer is at the heart of seamless, end-to-end cross-channel order management.


Applied properly, cross-channel order management can have a profound effect on both the customer experience and operational efficiency.


From the moment a customer selects a product or service until that purchase is fulfilled and serviced, order management is pivotal.


What is necessary during this process?


This paper details the responsibilities of cross-channel order management during the selling and fulfillment phases of the customer's experience. Read on to learn about the role of an order orchestration hub in handling those duties, a detailed example of seamless, end-to-end cross-channel order management in action from both the consumer's and retailer's point of view, and much more.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts