> View this now
Published on: November 03, 2011
Type of content: WHITE PAPER
Length: 33 pages
E-commerce sales are through the roof. Sales of the top 500 North American retailers grew by 18% to $150 billion in 2010, an increase of $23 billion from the year before.
This has only fueled the desire of Gartner's clients looking to increase their overall sales revenue.
Globalization, social and mobile commerce and site replacements, upgrades and new launches are driving e-commerce adoption and making it popular with sales and marketing professionals, CIOs and other IT pros as a way to improve sales operations, increase revenue, boost profits, better engage customers and reduce staffing expenses.
Vendor offerings are becoming more convoluted, though, due to the expanding desire from clients for more and more new e-commerce capabilities, such as social and mobile commerce, Web analytics, e-mail campaign management and more.
This Gartner Magic Quadrant is here to help during the vendor evaluation and selection process. Read this resource now to learn what your e-commerce provider needs to include, what clients are most concerned about, common functions of e-commerce solutions and so much more.