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Research Abstract
Staples Case Study
by IBM

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Published on: September 21, 2011
Type of content: CASE STUDY
Format: Unknown
Length: 6 pages
Price: FREE

Overview:

Staples set the bar for the office superstore when it first opened its doors in 1986. Twenty-six years later, it's the largest office products company in the world.


"We bring easy to your office," is its brand promise.


How does it deliver on this bold oath?


Staples' online presence is always growing, with online channels playing a top-tier role, and it has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue.


Those numbers will only continue to grow, too, as Staples becomes an even larger player in e-commerce.


This paper details how Staples delivered a much more personalized shopping experience to its online customers to live up to its Easy brand promise. Read on to learn how the option it selected helped improve its page load performance by up to 55%, anticipate an increase in market basket size, conversion rates, retention rates and revenue, save tens of thousands of dollars in energy reduction in the first year, and so much more.

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