Cranel Imaging Customer Case Study by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Cranel Imaging Customer Case Study
by IBM

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Published on: November 16, 2011
Type of content: CASE STUDY
Format: Unknown
Length: 3 pages
Price: FREE


Cranel Imaging, the nation’s leading value-added distributor of document imaging, storage and duplication products and services, was seeking to differentiate themselves by offering a functionality-rich, Web-based customer self-service solution for order placement and status. The company previously had relied on face-to-face or phone-to-phone interactions and relationships to build and maintain their business.

They also realized they needed to offer their resellers a comprehensive online product catalog and order management system to facilitate orders more effectively.

How did they achieve all of this?

Take a few minutes to read this brief paper to discover what option Cranel Imaging chose. Read on to learn how their solution:

  • Provided resellers with a robust, self-service e-commerce portal for business

  • Offered resellers the ability to provide innovative services to their own customers

  • Allowed both Cranel Imaging and their resellers to operate more efficiently

  • And much more

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