David's Bridal Case Study by IBMWelcome, Guest      sign in | register | help

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Research Abstract
David's Bridal Case Study
by IBM

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Published on: July 19, 2012
Type of content: VIDEO
Format: Unknown
Price: FREE


David's Bridal Corporation, a fashion retailer specializing in bridal wear, had a very primitive website that was catalog-driven. That was before they realized they needed to know more about their customers so they could better assist them and have more services waiting for them upon arrival.

They wanted a system that could take orders, one that could manage their catalog and handle a high volume of traffic.

How did David's Bridal achieve this?

Watch this webcast now to find out what David's Bridal implemented that continues to generate an increase in traffic, longer customer stays on their website and so much more.

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