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Published on: July 06, 2012
Type of content: WHITE PAPER
Length: 12 pages
Customer service and contact centers have always been important in how businesses help solve customer problems, but the widespread adoption of social media has thrust customer service to the forefront of the modern enterprise.
By integrating social media into customer service initiatives, businesses gain an enhanced ability to respond to customer problems and questions faster, more accurately, and more effectively through personalized dialogue and interactions. In addition, the new era of customer service has increased efficiencies interdepartmentally, making collaboration and integration of data simpler and more effective for teams across the organization.
Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.