Marketing strategies to improve customer understanding by OpenTextWelcome, Guest      sign in | register | help

   Search for:        Advanced Search
Research Abstract
Marketing strategies to improve customer understanding
by OpenText

> View this now

Published on: June 19, 2012
Type of content: EGUIDE
Format: Unknown
Length: 11 pages
Price: FREE


In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. Using highly interactive outlets such as social media and mobile devices, companies have more access to customers and their feedback than ever before, allowing them greater opportunity for improving customer experience management (CEM).  

But the varied nature of these channels also means they require a different marketing approach in order to successfully drive customer engagement.

This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.

> View Company Report
> View all content by this company
> Return to Search Results

  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints

  TechTarget - The IT Media ROI Experts