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Research Abstract
Marketing strategies to improve customer understanding
by OpenText

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Published on: June 19, 2012
Type of content: EGUIDE
Format: Unknown
Length: 11 pages
Price: FREE

Overview:

In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. Using highly interactive outlets such as social media and mobile devices, companies have more access to customers and their feedback than ever before, allowing them greater opportunity for improving customer experience management (CEM).  


But the varied nature of these channels also means they require a different marketing approach in order to successfully drive customer engagement.


This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.

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