Boost Brand Reputation with Socially Enhanced Web Content Management by Ektron, Inc.Welcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Boost Brand Reputation with Socially Enhanced Web Content Management
by Ektron, Inc.

> View this now

Published on: June 15, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE

Overview:

Customers of today have become more knowledgeable and demanding than ever before. The evolution of the Web and introduction of social media has allowed customers more control over what they read, hear, watch, and buy. As such, it is imperative for businesses to move beyond the typical sales pitch and instead take a more engaging, value-demonstrating approach to marketing.


How can you as a business give customers the information, services and products that they want? The answer is relatively simple- listen to their needs and requests and respond accordingly.


This paper addresses how you can add social capabilities to your web content management (WCM) strategy and improve the strength and reputation of your brand with capabilities such as personalization, blogging, forums, micro-messaging and more.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts