With breaches and attacks on data becoming more frequent than ever before, data protection has become a critical component in an organization’s business strategy. But what exactly should a proper data protection program entail?

In this study, sponsored by IBM, Ponemon Institute surveyed corporate executives  to explore their views on the value of data protection efforts, as well as what they believe is the most important factors and activities justifiable for a data protection program. View now to uncover key findings and gain a better understanding on the perceptions of senior executives to help you make the business case for data protection for your organization.