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Research Abstract
How social media drives business success

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Published on: May 21, 2012
Type of content: IT BRIEFING
Format: Unknown
Length: 17 pages
Price: FREE




There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.


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Today professionals are using social tools for:

• Finding people, information or expertise more quickly (41%)

• Collaboration and knowledge sharing (37%)

• Widening personal networks, building professional relationships, raising profile and creating communities (34%)

• Reducing the volume and length of emails (31%)

Social media in business:

• 70% of professionals believe social tools will change business strategy

• 69% think businesses that embrace them will grow faster than those that don’t

• 68% believe businesses that embrace social tools will find it easier to attract and keep the

best people

• Professionals estimate that productivity could be increased by nearly 20% through the use of social tools

Google surveyed 2,700 professionals across France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

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