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Research Abstract E-Guide: Real-world mobile CRM case studies
by SAP America, Inc.

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Published on: May 10, 2012
Type of content: EGUIDE
Format: Unknown
Length: 9 pages
Price: FREE


With the ability to leverage customer location data and real-time information delivery, mobile technology is widely used in enterprises across the globe. As such, enterprise mobile applications are growing in popularity and in number of offerings in the market.

One of the most common uses for mobile technology is with customer relationship management (CRM) initiatives, and many mobile CRM suite vendors have adapted their software for compatibility with a variety of smartphones and tablets. In this expert e-guide, you will discover how companies are using mobile technology to connect with customers in new and inventive ways, as well as:

  • How a high-end retailer personalized customer service with mobile CRM

  • How a furniture retailer improved sales and simplified processes with the iPad

  • And more

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