How Analytics Bring Organizations Closer to Their Customers by IBMWelcome, Guest      sign in | register | help

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Research Abstract
How Analytics Bring Organizations Closer to Their Customers
by IBM

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Published on: April 19, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 6 pages
Price: FREE


Customers have the freedom to shop wherever they please. It's your job to get them to choose your business.

Analytics is the answer.

Offering insight and tailoring your offers specifically to your customers, resulting in potential loyalty and positive experiences, are just a couple of the desired byproducts of successful analytics and business intelligence (BI) initiatives. 

Read this brief paper now to learn how an analytics solution offers important capabilities, including reporting, analysis, scorecards, dashboards, planning, budgeting, forecasting, predictive analytics and so much more, and why these tools are necessary to achieve mutually beneficial and memorable customer relationships.

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