by SAP America, Inc.
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Published on: February 14, 2011
Type of content: WHITE PAPER
Length: 25 pages
In addition to doing deep due diligence about the fit of customer relationship management (CRM) solutions to meet the unique requirements of the finance and insurance industries, business process professionals must take into account the increased popularity of the software-as-a-service (SaaS) deployment approach, the rise of business process management (BPM) solutions, and the rapid adoption of mobile technologies.
Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.