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Research Abstract
Keeping Up with the Mobile Consumer
by SAP America, Inc.

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Published on: September 30, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 33 pages
Price: FREE

Overview:

Mobile applications and devices have galvanized the retail industry. Read this white paper to learn about the business challenges, opportunities, organizational inhibitors, and technology enablers for retail industry mobility. Find recommendations for keeping the consumer at the center of your mobile strategy.

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