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Research Abstract
Best practices for web experience management
by OpenText

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Published on: March 27, 2012
Type of content: EGUIDE
Format: Unknown
Length: 9 pages
Price: FREE


Though the link between happy employees and satisfied customers is clear to most business managers, they are often challenged to capitalize on this connection when implementing customer experience management (CEM) strategies. In order to achieve this balance and improve customer experience, collaboration across departments is required.

Additionally, companies need to identify which customers, products and channels present the most potential for profit, and then build a strategy based on these elements.

Access this expert e-guide to discover best practices for allocating resources for CEM and tips for taking an employee-centric approach to CEM.

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