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Research Abstract
The value of mobile and social to CRM
by ComputerWeekly.com

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Published on: March 16, 2012
Type of content: ANALYST REPORT
Format: Unknown
Length: 7 pages
Price: FREE

Overview:

 


Adding mobile access and social collaboration to CRM delivers significant benefits.


 


In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost.


 


This report presents a series of case studies from organisations that have demonstrated a significant return on investment by incorporating social networking tools and mobile device access into CRM.


 


Given the significant ROI opportunity, all organizations should consider mobile and social CRM adoption.


 


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Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.

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