by IBM
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Published on: May 01, 2011
Type of content: WHITE PAPER
Format:
Unknown
Length: 12 pages
Price: FREE
Overview:
The ability to adopt and adapt to the new generation of enterprise communication and collaboration tools is becoming increasingly critical for business success today. In today's global, mobile environment, the transformation to a social business model is no longer an option.
Access this white paper for 5 case studies exploring what it takes to transform from "traditional business" to "social business." Learn how one of the world's largest suppliers of building materials used social business strategies to deliver a new global brand in a key product line three times faster than usual, and much more.
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