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Research Abstract
Gartner newsletter: HP Business Intelligence
by Hewlett-Packard Limited

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Published on: February 13, 2012
Type of content: WHITE PAPER
Format: Unknown
Price: FREE


Customers demand more personalized interactions, and with the right customer relationship management (CRM) tools and business intelligence (BI) you can customize your customer service to the preferences of each unique customer. Yet despite the clear benefits of 'social intelligence,' many organizations are slow to connect data with CRM tactics.

These papers discuss the challenges many organizations face when trying to achieve 'social intelligence.' Access this resource now for insight on how to use the following data for enhanced customer interactions:

  • Nielsen ratings

  • Foursquare and other location applications

  • Google searches

  • Retailer loyalty databases

  • And more.

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