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Research Abstract
The tablet market: consumer trends and market segmentation

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Published on: February 09, 2012
Type of content: ANALYST BRIEF
Format: Unknown
Length: 5 pages
Price: FREE



Almost 18 months ago, Boston Consulting Group predicted that tablets would become mass-market devices within three years.


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Reality has exceeded expectations: consumers worldwide have snapped up tablets in the millions, often at the expense of other more mature devices.


This report look at how consumers’ tablet usage is creating new opportunities as the market grows and segments.


Consumers around the world increasingly see tablets as multipurpose converged devices that are their personal windows onto the Internet.


Tablet sales are now expected to total some 370 million units within the first five years, achieving a much faster ramp-up than any other consumer-electronics or mobile device.


At the same time, consumers are driving segmentation of the market away from one-size-fits-all models toward different devices for distinct purposes.


More than 100 tablets have been introduced since the iPad first appeared, including a host of introductions at the January 2012 International Consumer Electronics Show (CES).


Consumers can now choose among multiple models from Acer, Archos, Asus, BlackBerry, HTC, LG, Lenovo, Motorola, Samsung, Sony, and Toshiba (as well as Apple, of course), to name a few.


Tablets are taking sales from other devices—most notably netbooks and portable media players such as iPods but also notebooks and PCs.


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The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. Founded in 1963, BCG has 74 offices in 42 countries. The firm's new website features the latest thinking from BCG experts as well as from CEOs, academics, and other leaders. It covers issues at the top of senior management’s agenda and provides unprecedented access to BCG’s extensive archive of thought leadership


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