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Published on: February 08, 2012
Type of content: EGUIDE
Format: Unknown
Length: 8 pages
Price: FREE

Overview:

Gartner analysts said the evolution of customer relationship management (CRM) will require practitioners to pay close attention to social computing, mobile and customer analytics -- a sentiment that's been echoed in the market for years, but one to which Gartner has attached some strategic predictions.

This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social CRM. Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.