Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc.Welcome, Guest      sign in | register | help


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Research Abstract
Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
by SAP America, Inc.

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Published on: July 30, 2011
Type of content: CASE STUDY
Format: Unknown
Length: 4 pages
Price: FREE

Overview:

Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.

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