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Research Abstract
Leading Interactive Games Designer Accelerates Business Intelligence Program
by Cisco Systems, Inc.

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Published on: January 20, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE


Electronic Arts (EA) is a leader in interactive games and employs 8,000 professionals worldwide with 18 development studios in 11 countries. EA maintains its leadership in this competitive market through its ability to rapidly understand market dynamics and adjust development efforts to match ever-changing market demands. At the heart of EA’s market acumen is timely, accurate business intelligence (BI) about products, sales, customers, and finance. Reliance on BI keeps pressure on IT to stay ahead of the company’s BI needs.

The IT BI department realized that in order to continue meeting EA’s BI requirements reliably into the future, despite growing amounts of data and new service needs, it had to quickly increase its extract-transform-load (ETL) efficiency.

Costly business consequences can ensue if marketing and financial data is inaccurate or unavailable for business decisions.

In this white paper, Rajesh K. Gupta, EA’s senior manager of applications for BI and data services, explains how EA avoids many costly problems due to timely data access. But, in order to scale and continue providing excellent decision support into the future, Gupta and his team realized they had to go to the source of their BI implementation and improve ETL efficiency. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.

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