> View this now

Published on: December 01, 2011
Type of content: WEBCAST
Format: Unknown
Price: FREE

Overview:

For today's marketers, analytics is the new competitive advantage. Agile, accurate analytics underlies the ability to convert vast amounts of data into actionable information for pinpoint precision of marketing campaigns and deep understanding of marketing effectiveness and ROI.

Watch this webcast and join James Kobielus of Forrester Research, Sybase and Fuzzy Logix to learn how to put the power of complex, advanced analytics into the hands of non-technical knowledge workers and clients.

During this webcast you will learn why companies are turning to in-database analytics as a way to gain faster insight into data even as it changes moment to moment. By performing the analytics within the data repository itself - without the complexity of moving data sets into business intelligence (BI), analytical, or statistical tools for processing - insight is simpler, faster and more accurate.