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Published on: November 29, 2011
Type of content: EBOOK
Length: 18 pages
Successfully analyzing “big data” – large and complex sets of both structured and unstructured data – can provide organizations with valuable business intelligence (BI) insights that they can use to gain competitive advantages over business rivals. But if not done right, a big-data analytics initiative can end up being a costly failure.
Read this e-book, intended for BI, analytics and IT professionals as well as business executives involved in BI programs, to get strategic guidance on how to succeed with big-data analytics from experienced peers and industry analysts. The articles in the e-book will include actionable advice on deriving business value from investments in big-data analytics, plus examples of how other organizations are harnessing big data for analytical purposes.