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Research Abstract
How to embed innovation in the corporate culture

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Published on: November 16, 2011
Type of content: ESSENTIAL GUIDE
Format: Unknown
Length: 12 pages
Price: FREE


Innovation does not have to be innovative


By Richard Eynon


Innovation often features high on CIOs’ agendas because it is recognized as being an important means by which information systems and technology can contribute positively to the evolution and performance of the business.

However, in practice the execution often falls short of the ambition. Reasons for this range from the mundane, such as there being insufficient time or capacity to devote to it, to the more fundamental, such as organizational or cultural barriers, or insufficiently defined processes and governance for capturing ideas and seeing them through to fruition.

This paper explores what the common inhibitors to innovation are and how to overcome them, and sets out some important principles that can help organizations establish innovation more firmly within their normal operations.

It presents a pragmatic approach to embedding innovation within the corporate culture, and highlights ways that CIOs can counter the risk of investments in innovation not delivering the anticipated returns.


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Kurt Salmon is a global management consultancy of more than 1,600 consultants with offices throughout the world.

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