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Published on: November 15, 2011
Type of content: VIDEO
IBM master data management (MDM) helps telecommunications companies around the world create unified customer and household views.
This video depicts vital capabilities that MDM can enable, enhance or simplify, such as:
- Improving up-sell and cross-sell opportunities including targeted bundles
- Compiling past product histories
- Generating household views
- Assessing lifetime customer value
By implementing MDM solutions, telecommunications companies have achieved increased profitability, a boost in customer retention and acquisition and reduced operational costs.