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Research Abstract
Back to the Future: The Hybrid Organisation: People

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Published on: June 15, 2010
Type of content: WHITE PAPER
Format: Unknown
Length: 15 pages
Price: FREE


It examines the link between widespread cultural/social change and the growth of technology led communication media, observing how in the 1960s and 1970s the adoption of mass broadcast communication played a significant role in the cultural and social turbulence of the 1960s and 1970s, largely seen as the opposition of young people to the authority of the ‘establishment,’ and how currently technologies of mass personal broadcast in the 2000s may also play such a role.

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