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Published on: February 01, 2012
Type of content: WHITE PAPER
Length: 12 pages
Fighting talk: Oracle gets set to take on rivals
After completing its landmark $7.4bn acquisition of Sun Microsystems, Oracle is positioning itself as an end-to-end cloud technology provider, with the tools that enterprises need to make money from their big data.
Sun Microsystems also marked the conclusion of an aggressive spending spree that has seen Oracle buy more than 66 technology companies since 2002.
Oracle has integrated the hardware and application suites from every merger and continued to invest resources into the diverse product lines.
The fruit of its integration work was a suite of software called Oracle Fusion Middleware, which debuted in January 2011.
For now, Oracle is signalling that it will continue to support the vast majority of the applications and technologies it has gained over the past few years.
And with the forthcoming Oracle Public Cloud, the integrated hardware and software server appliances, increasingly rounded range of enterprise apps and continued investment in Java and Sparc, Oracle is sending out a clear message that it is here for the long term – and it’s a message that may even appeal to IBM or HP stalwarts looking to switch suppliers.
This special report, updated for 2012, gives an independent view of the challenges facing Oracle, its financial performance, the services it offers, its place in the IT market and its future strategy.
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