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Published on: February 16, 2011
Type of content: WHITE PAPER
Length: 7 pages
On the consumer side, it revolutionised product distribution by using e-commerce to compress the supply chain, and it pioneered the commoditisation of enterprise IT hardware. One development enabled Dell to scale up its own sales operation, while the other enabled countless customers to scale out their back-end computing operations. Now, the tables are turning and the industry is shifting underneath Dell. Can it adapt?
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