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Research Abstract
Guide to using social media for customer support
by ComputerWeekly.com

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Published on: February 25, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE

Overview:

This trend also reflects a fundamental shift from predominantly company-customer interactions to customer-customer interactions that influence company-customer relationships. It therefore becomes imperative for companies  to have a sound Social Media customer engagement strategy.

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