Corporate-wide customer analytics strategy doesn’t start with data, tools by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Corporate-wide customer analytics strategy doesn’t start with data, tools
by IBM

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Published on: September 29, 2011
Type of content: EGUIDE
Format: Unknown
Length: 9 pages
Price: FREE

Overview:

Organizations are going to need to turn to multiple vendors for customer analytics. A customer data analytics strategy begins by identifying which area of analysis offers differentiation from competitors, ultimately leading to the goal of gaining competitive advantage.

In this e-guide, you'll learn:



  • Best practices to better understand what data is right for your analytics projects

  • Key insights into data tools and decisions to help improve customer understanding

  • Tips to start a successful customer analytics strategy

  • And more!


 

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