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Published on: September 27, 2011
Type of content: EGUIDE
Length: 8 pages
Analytics has become the key to customer understanding and satisfaction, especially in the airlines industry. Airlines are tasked with collecting a vast amount of data from numerous cities and states to improve customer service and reduce the bottom line.
In this e-guide you'll learn how two top airlines implemented and leveraged predictive analytics to analyze customer feedback and increase satisfaction.