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Published on: September 16, 2011
Type of content: CASE STUDY
Format: Unknown
Length: 4 pages
Price: FREE

Overview:

Yellow Pages Group Co. wanted to expand the reach of its local search database with a mobile version that could be accessed on wireless smartphones. The company also wanted to provide mobile tools that would help increase the success of its sales force. With their solution provider, Motek Mobile, YPG created a consumer mobile version of YellowPages.ca™ and sales applications for BlackBerry® smartphones.